The Dangers of Product-Driven Success: What's the Next Growth Act?

Adrian Slywotzky; Richard Wise

Сп Ч J 80 B

Източник - периодично издание: Journal of Business Strategy
Местоиздаване: New York
Година на издаване: 2003
Пор.№: 2
Страници: с. 16-25
Том: 24
Ключови думи: продукт, продуктова политика, клиенти, развитие на продуктите, продуктова стратегия, стратегия за развитие, маркетинг

Slywotzky, A., Wise, R. The Dangers of Product-Driven Success: What's the Next Growth Act?. New York: 2003 с. 16-25,.

Slywotzky, A., Wise, R. (2003) The Dangers of Product-Driven Success: What's the Next Growth Act?, New York: с. 16-25,.

Slywotzky, A., & Wise, R. (2003). The Dangers of Product-Driven Success: What's the Next Growth Act?. New York: с. 16-25.

Slywotzky A, Wise R. The Dangers of Product-Driven Success: What's the Next Growth Act?. New York: 2003. p. с. 16-25.