Should we take into account national culture as we develop our marketing product policy?

Vesselin Blagoev; Michael Minkov

Сп Ч E 18

Източник - периодично издание: Economic Alternatives
Година на издаване: 2013
Пор.№: 3
Страници: с. 5-12
Ключови думи: маркетинг, маркетингова политика, продуктова политика, национална култура, иновации, стратегически маркетингов подход, продуктови иновации, маркетингова теория, национални различия, морална норма

Blagoev, V., Minkov, M. Should we take into account national culture as we develop our marketing product policy?. 2013 с. 5-12,.

Blagoev, V., Minkov, M. (2013) Should we take into account national culture as we develop our marketing product policy?, с. 5-12,.

Blagoev, V., & Minkov, M. (2013). Should we take into account national culture as we develop our marketing product policy?. с. 5-12.

Blagoev V, Minkov M. Should we take into account national culture as we develop our marketing product policy?. 2013. p. с. 5-12.