Service innovation: why is it so difficult to accomplish?

Nadin Dorner; Oliver Gassmann; Heiko Gebauer

Сп Ч J 80 B

Източник - периодично издание: Journal of Business Strategy
Местоиздаване: New York
Година на издаване: 2011
Пор.№: 3
Страници: с. 37-46
Том: 32
Ключови думи: иновации, услуги, продуктови иновации, сектор на услугите, управление на иновациите, управленски стратегии, сфера на услугите, конкурентно предимство, икономика на услугите

Dorner, N., Gassmann, O., Gebauer, H. Service innovation: why is it so difficult to accomplish?. New York: 2011 с. 37-46,.

Dorner, N., Gassmann, O., Gebauer, H. (2011) Service innovation: why is it so difficult to accomplish?, New York: с. 37-46,.

Dorner, N., Gassmann, O., & Gebauer, H. (2011). Service innovation: why is it so difficult to accomplish?. New York: с. 37-46.

Dorner N, Gassmann O, Gebauer H. Service innovation: why is it so difficult to accomplish?. New York: 2011. p. с. 37-46.