Serving poor people in rich countries: the bottom-of-the-pyramid business model solution

Jaques Angot; Loic Ple

Сп Ч J 80 B

Източник - периодично издание: Journal of Business Strategy
Местоиздаване: New York
Година на издаване: 2015
Пор.№: 2
Страници: с. 3-15
Том: 36
Ключови думи: икономическа криза, бизнес модел, социална значимост, пестеливост, иновации, споделена стойност, бедни слоеве на населението, платежен баланс, пестеливи иновации, бизнес стратегия на фирмата

Angot, J., Ple, L. Serving poor people in rich countries: the bottom-of-the-pyramid business model solution. New York: 2015 с. 3-15,.

Angot, J., Ple, L. (2015) Serving poor people in rich countries: the bottom-of-the-pyramid business model solution, New York: с. 3-15,.

Angot, J., & Ple, L. (2015). Serving poor people in rich countries: the bottom-of-the-pyramid business model solution. New York: с. 3-15.

Angot J, Ple L. Serving poor people in rich countries: the bottom-of-the-pyramid business model solution. New York: 2015. p. с. 3-15.