Стопанска академия "Димитър А. Ценов"

Impact on Brand Switching Behavior of Consumers (2012)

Сп Ч J 80 B

Каталог "Статии" | Списания
Building a Personal Brand through Social Networking

(2011)

Lisa Harris; Alan Rae

Sales Promotion and Brand Loyalry

Сп Ч E 18

Каталог "Статии" | Списания
Toward a General Typology of Brand Positioning

(2009)

Simeon Zhelev

Сп А 582

Каталог "Статии" | Списания
Търговска марка и / или бренд (brand)

(2008)

Велина Балева

Сп Ч J 80 B

Каталог "Статии" | Списания
Brand-Building: Finding the Touchpoints that Count

(2005)

Suzanne Hogan; Eric Almquist

Brand Globally, Market Locally

Selling the Brand Inside

Каталог "Статии" | Списания
Marketing. Selling Brand Amerika

(2002)

Steve Silver; Sam Hill

Сп Ч H 32

Каталог "Статии" | Списания
Are the Strategic Stars Aligned for Your Carporate Brand

(2001)

Mary Hatch; Maiken Schultz

Сп Ч H 32

Каталог "Статии" | Списания
See Your Brand Through Your Customers' Eyes

(2001)

Chris Lederer; Sam Hill

Сп Ч H 32

Каталог "Статии" | Списания
How E-Commerce Will Trump Brand Management

(1999)

Peter Sealey

Brand Strategies