Стопанска академия "Димитър А. Ценов"

Building, Measuring, and Managing Brand Equity (2003)

Advertising, Sales Promotion and Brand Switching

Strategic Brand Management

Managing Brand Equity

Сп Г 62 а

Каталог "Статии" | Сборници
Brand Trust as a Source of Brand Equity

(2019)

Veneta Lyubenova

Сп Ч E 18

Каталог "Статии" | Списания
The Viral Effect on Brand Image in Fashion TikTok

(2025)

Vladimir Zhechev; Maria-Yoana Gercheva

Сп И 363 су

Каталог "Статии" | Списания
Brand and Identity as a Result of Bank's Activity in the Agricultural Sector

(2021)

Tsvetelina Kabakchieva

46820

Каталог "Статии" | Книги
Корпоративна социална отговорност, корпоративна репутация и "brand equity" - "добавената стойност, породена от марката (бранда)"

(2019)

Бояна Боянова; Теодор Дечев

Brand Management

Brand positioning

46494

Каталог "Книги" | Книги
Advances in National Brand and Private Label Marketing

Fourth International Conference, 2017 (2017)

Сп Ч J 80 M

Каталог "Статии" | Списания
The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

(2017)

Каталог "Статии" | Списания
Harvesting Brand Information from Social Tags

(2017)

Hyoryung Nam; Yogesh Joshi; P.K. Kannan

Сп Ч J 80 M

Каталог "Статии" | Списания
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

(2017)

Lisette De Vries; Sonja Gensler; Peter Leeflang

Сп Ч J 80 M

Каталог "Статии" | Списания
Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences

(2017)

Marina Puzakova; Hyokjin Kwak

Сп Ч E 18

Каталог "Статии" | Списания
To Extend or Not to Extend: Advantages and Disadvantages of Brand Extension Strategy

(2016)

Liliya Lozanova

45048

Каталог "Статии" | Книги
Specificity of brand identity projections on the sports car's image: an example of Porsche in Bulgaria

(2013)

Vladimir Zhechev; Svilen Ivanov

Сп Ч T 62

Каталог "Статии" | Списания
The USP Concept - the Very end or the Brand New Start of Creativity in Advertising

(2013)

Velin Stanev

Is There Brand Segmentation?

The New Strategic Brand Management