35566
43460
Каталог "Книги" | Книги
Marketing Effectiveness
Marketing effectiveness, Go to market, Marketing performance measurement and management, Return on marketing investment, Marketing, Marketing management, Marketing mix, Marketing mix modeling
(2009)
Frederic Miller;
John McBrewster;
Agnes Vandome
47107
Каталог "Книги" | Книги
The Al Marketing Canvas
A five-stage road map to implementing artificial intelligence in marketing
(2021)
Rajkumar Venkatesan;
Jim Lecinski
46478
Каталог "Книги" | Книги
Marketing Metrics
The Manager's Guide to Measuring Marketing Performance
(2016)
et al.;
Neil Bendle
44854
Каталог "Книги" | Книги
Essentials of Marketing
A Marketing Strategy Planing Approach
(2012)
William Perreault;
Joseph Cannon;
E. McCarthy
43538
Каталог "Книги" | Книги
Data-Driven Marketing
The 15 Metrics Everyone in Marketing Should Know
(2010)
Mark Jeffery
45005
Каталог "Книги" | Книги
Marketing Accountability
A new metrics model to measure marketing effectiveness
(2009)
Malcolm McDonald;
Peter Mouncey
47467
Каталог "Книги" | Книги
Marketing Accountability
How to measure marketing effectiveness
(2009)
Malcolm McDonald;
Peter Mouncey
46273
Каталог "Книги" | Книги
Profitable marketing communications
A guide to marketing return on investment
(2007)
Antony Young;
Lucy Aitken
II 1634
Каталог "Книги" | Книги
Auditing Markets, Products, and Marketing Plans
American marketing association marketing toolbox
(2000)
David Parmerlee
45093
Каталог "Книги" | Книги
Accountable Marketing
The Economics of Data-Driven Marketing
(2004)
Peter Rosenwald
43489
Каталог "Книги" | Книги
The marketing audit handbook
Tools, techniques & checklists to exploit your marketing resources
(2002)
Aubrey Wilson
45173
Каталог "Книги" | Книги
Value for Money Marketing
A Guide to Measuring Marketing Performance
(2001)
Roddy Mullin
37174
Каталог "Книги" | Книги
Marketing industriel
Le marketing applique aux biens et services industriels et professionnels
(1985)
Armand Dayan
II 1460
Каталог "Книги" | Книги
Handbook of marketing scales
Multi-item measures for marketing and consumer behavior research
(1999)
William Bearden;
Richard Netemeyer
Сп Ч J 80 M
Сп Ч J 80 M
Каталог "Статии" | Списания
The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels
(2017)
Vishal Kashyap;
Brian Murtha
Сп Ч J 80 M
339.13/C/E 80
Каталог "Книги" | Книги
Essential Readings in Marketing
New Advances in 2006-2010
(2010)
Ruth Bolton
339.13/C/E 80