Каталог "Периодика" | Списания

Journal of Marketing

Сп Ч J 80 M

Детайли

Издателство: American Marketing Association
Местоиздаване: Chicago
Ключови думи: списания, маркетинг

ISSN

0022-2429

Отрасъл

Икономика

Системен №

423

Допълнителна сигнатура

J 80

Свързани

Тип	Заглавие
Списания	Comparative Price and the Design of Effective Product Communications
Списания	Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value
Списания	Customer Inspiration: Conceptualization, Scale Development, and Validation
Списания	Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
Списания	Group Marketing: Theory, Mechanisms, and Dynamics
Списания	Harvesting Brand Information from Social Tags
Списания	How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition
Списания	Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions
Списания	Online Relationship Formation
Списания	Online Shopping and Social Media: Friends or Foes?
Списания	Predicting Mobile Advertising Response Using Consumer Colocation Networks
Списания	Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination
Списания	Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets
Списания	Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment
Списания	Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences
Списания	The Effects of Advertised Quality Emphasis and Objective Quality on Sales
Списания	The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency
Списания	The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels
Списания	The Service–Profit Chain: A Meta-Analytic Test of a Comprehensive Theoretical Framework
Списания	When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News
Списания	Why the Dynamics of Competition Matter for Category Profitability

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